For Izel Salon, a high-end beauty and grooming concept, we set out to build a brand identity that reflected its values of elegance, empowerment, and excellence. The project began with deep brand strategy work—defining Izel’s tone, positioning, customer personas, and brand promise.

From there, we developed a logo that visually captured the salon’s luxurious yet accessible nature—balancing modern minimalism with feminine strength. A complete brand book and guidelines were crafted to ensure visual and tonal consistency across all touchpoints, including salon interiors, uniforms, packaging, and digital platforms.

The final branding system helped Izel stand out in the competitive beauty industry, giving it a polished, premium image that resonates with its target audience and supports long-term growth and franchise scalability.