For Walt, an emerging cafe chain with ambitious expansion plans, our goal was to develop a strong brand identity that would resonate across diverse customer touchpoints—from storefront to social media. We began with a brand strategy that defined Walt’s personality, values, voice and visual direction. The result was a positioning that balanced warmth with edge and lifestyle with quality.

We then created a unique logo that reflects the brand’s energetic, modern spirit—while keeping it adaptable across formats, from coffee cups to signage. The brand book and guidelines included a comprehensive visual system with typography, color schemes, packaging aesthetics, interior mood cues and content tone.

This cohesive identity helped Walt stand out in the competitive cafe space and provided a scalable foundation for growth, consistency and memorability across all locations and media.