The Brief

Client Sadad
May 25

Sadad Perfume is a luxury fragrance brand that blends timeless Middle Eastern traditions with modern elegance. Known for its rich olfactory compositions and refined packaging, Sadad aims to create scents that are not just worn—but experienced. Rooted in craftsmanship and cultural authenticity, the brand aspires to be a symbol of sophistication and sensory storytelling. With a growing presence in regional and international markets, Sadad needed a compelling brand identity to match its vision and product excellence.

Typography
Rollgates luxury
Color palette
- hex #73593E
- hex #EFE9DD

What We Did

For Sadad Perfume, a rising star in the premium fragrance industry, we undertook a full-scale branding exercise to build a cohesive and elevated brand foundation. Beginning with an in-depth brand strategy, we articulated Sadad's purpose, audience, tone and positioning. From there, we crafted a logo that captured the brand's essence balancing elegance with heritage.

The brand book and guidelines established a clear visual and verbal system, covering typography, color palettes, packaging direction, and tone of voice. Every element was designed to reflect Sadad’s core values of authenticity, luxury, and timeless appeal.

The result was a distinctive and professional brand identity that set the stage for successful product launches, marketing campaigns and long-term growth across diverse markets.