For Zingyy, our goal was to create a fresh and exciting brand identity that resonates instantly with young, energetic consumers. We began with an in-depth brand strategy that defined Zingyy’s positioning: bold, playful, and health-forward. This helped shape a clear personality that blends fun with flavor, standing out on both retail shelves and digital platforms.

The logo design captured this spirit through vibrant color palettes, dynamic forms, and modern typography—reflecting the zest and liveliness of the product itself. The brand book and guidelines covered all key elements, including packaging aesthetics, visual systems, tone of voice, social media direction, and merchandising templates.

The outcome was a high-impact, youth-driven brand identity that gave Zingyy the visual and strategic foundation to scale, connect with its audience, and make a strong impression across physical and digital retail spaces.